Heron
and Brearley was formed in 1898 when Brothers Henry and James
Crossley Brearley combined their wine and spirit business in
Drumgold Street with that of the late George Chillwell Heron
on Castle Street, Douglas.
Heron and Brearley represented a union of the best connected
individuals in the Manx drinks trade, an arrangement that was
consolidated by the simultaneous growth of co-operation between
the Brearley family and the brewing interest of the Okell family.
Heron and Brearley had emerged as the Island's most significant
drinks company by the early 1920s, and the firms ability to develop
business contingencies and methods in advance of eventualities
which might have threatened its trade, allowed the company to
continue its unassailable rise.
Heron and Brearley exploited their intermediary position as wine
and spirit merchants, and in so doing had fortified their connections
with both Castletown Brewery and Okell's by 1927. It was agreed
that Heron and Brearley should have sole right to provide wines
and spirits, whilst the ales were provided by their partners.
Okells remained the longest established and most consolidated
brewery on the Island. Originating from 1850, the company had
formed a strategic alliance with Heron and Brearley, and in so
doing had shared in benefiting from a dominating position in
the Island’s drinks trade. In the late 1930s Castletown Brewery
went on to establish itself as one of the Island's premier breweries, along with
Okell's.
The period between 1914 and 1939 is the most important in the
twentieth century, as it shaped the structure of the modern industry.
The Island’s principal
company Heron and Brearley, rapidly absorbed the stragglers and enjoyed varying
levels of co-operation with all the surviving concerns except Clinches. The company’s
survival was assured; a strong financial base, a large portfolio of property,
strong presence in the rapidly emerging "off trade" and a position
that was complimentary to almost all the industry’s surviving companies
guaranteed Heron and Brearley’s longevity.
In 1946 Heron and Brearley purchased the shareholdings belonging
to Okell's shareholders in a take over to gain control of the
company. Then in 1986 Heron and Brearley made a bid for Castletown
Brewery which was successful. The amalgamation of these three
companies resulted in the change in name from Heron and Brearley
to Isle of Man Breweries in 1987. In the same year the Group also acquired Island Automatics, a company providing amusement and facilities services to a wide customer base on the Island.
There were two main developments in 1989. Firstly, the directors of Isle of Man Breweries decided to offer
for sale half of the estate of ninety eight pubs. By 2000 the
number of pubs in the Island owned by Heron and Brearley was
forty seven under management and nine under tenancy, and a programme
of regular refurbishment each year was in place.
Secondly, a large warehouse was built on a green field site
at Kewaigue on the outskirts of Douglas. The Group offices were
located in Salisbury Hotel, Douglas, however once planning permission
was given, offices were also built at the Kewaigue site in 1991
and the Group Head office was moved from Salisbury to Kewaigue.
In 1992 all the major shareholders whom were Manx resident, were
involved at board level for the first time since 1926. The company’s interest in expansion
into the United Kingdom in 1998 received expressions of interest in its purchase
from outside the Island, however all bids were declined. Finally in 1996 the
company’s name was changed back to Heron and Brearley Limited.
Trade Distribution was started in 2000 managing the warehousing
and distribution facility for the Isle of Man’s leading drinks wholesaler, Heron and Brearley. They have since aquired several subsidiaries of Onchan Haulage, ICD and Andy Glaister Haulage and continue to build a customer base outside the drinks trade.
Heron and Brearley now has over forty pubs in the managed estate,
seven under tenancy and has expanded into the North West of England and Wales
with four managed outlets and continues to look for business
opportunities to aid its growth.
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